AI in Marketing: How Rapid Advances Are Changing the Game

How AI is Changing Marketing

Artificial intelligence is no longer a futuristic concept in marketing – it’s here, and it’s transforming how businesses engage customers. AI is now woven into everything from content creation and social media management to personalised product recommendations and chat-based customer service.

Marketers have eagerly adopted tools like ChatGPT to automate copywriting, generate campaign ideas, and even produce images or videos. Surveys suggest that the majority of marketers now use AI tools daily, particularly for text-based tasks such as brainstorming, drafting copy and writing headlines. AI is quickly becoming core to how marketing gets done.

This shift is driven by tangible benefits. AI can analyse customer data at lightning speed to uncover insights, helping teams target the right audience with the right message. It can personalise the customer experience at scale – think of e-commerce sites recommending products “just for you”, or email campaigns tailored to each recipient’s behaviour.

Many companies also use AI chatbots to handle customer enquiries around the clock, improving responsiveness and freeing up human marketers to focus on strategy and creativity. By automating repetitive tasks and accelerating analysis, AI is revolutionising marketing, and those who embrace it are seeing measurable returns.

The Rapid Evolution of AI Tools

One of the most striking things about AI in marketing is how fast the technology is advancing. Just a couple of years ago, marketers were experimenting with ChatGPT’s conversational writing abilities. Now, its capabilities are expanding dramatically.

OpenAI’s introduction of ChatGPT Agents marks a major step forward. These agents can effectively “think and act” using a toolbox of digital skills, such as browsing the web, using apps and handling complex tasks autonomously. For example, you can ask it to research competitors and create a slide deck summarising its findings – and it will do just that.

Another breakthrough is ChatGPT Atlas, an AI-powered browser that combines search and conversation. Rather than typing a query and scrolling through links, users can get direct, conversational answers supported by reliable sources. This could transform how people find information online, leading some to call Atlas the “new Google”.

If AI-driven search becomes mainstream, marketing strategies will need to adapt quickly. SEO remains crucial, but it’s no longer just about ranking on Google’s first page. It’s about being the source that an AI like ChatGPT or Atlas chooses to quote. To stay visible, brands will need to ensure their content is authoritative, relevant and structured in ways that AI systems can easily interpret.

The takeaway is clear: AI tools are evolving at breakneck speed, and they’re reshaping the marketing landscape in real time. Keeping up with these developments is becoming a competitive advantage in itself.

Challenges Companies Face with AI Adoption

While the opportunities are huge, many companies face real challenges in adopting AI for marketing.

A major hurdle is the learning curve and cultural shift required. In my workshops, I often meet teams who worry that using AI might stifle their creativity or threaten their roles. There’s a real need for education and upskilling to help people see AI as a tool to enhance – not replace – human creativity. Once teams become confident, they quickly realise how much time AI can save by automating repetitive or analytical tasks.

Quality control is another concern. AI-generated text or imagery can sometimes be inaccurate, off-brand or misleading. Without proper checks, businesses risk publishing content that damages trust. Clear guidelines, training and human oversight are essential.

Other common issues include data privacy, tool integration, and simply keeping pace with constant change. Choosing the right platforms and ensuring compliance with privacy laws are critical, as is staying informed about new developments.

Despite these challenges, most marketers view AI as a partner rather than a threat. The aim isn’t to replace people – it’s to augment their capabilities and unlock new creative and strategic opportunities.

How Mont AI Advisory Helps Businesses Adapt

This rapid evolution can feel overwhelming – and that’s where Mont AI Advisory comes in.

I’m Adam Monty, founder of Mont AI Advisory. Over recent years, I’ve helped organisations understand and implement AI in ways that have saved them hundreds of thousands of pounds. My goal is to bridge the gap between AI’s potential and practical, value-driven implementation.

Here’s how we help businesses take control of AI:

• AI Education & Workshops

  
  

  We run engaging, hands-on workshops to upskill marketing teams. Participants learn how to use tools like ChatGPT effectively, write better prompts, and integrate AI into their day-to-day work. The focus is on confidence, creativity and real business impact.

• Marketing Process Audit

  
  

  Many firms aren’t sure where to start. We review your existing marketing workflows and identify areas where AI can deliver immediate value – from automating reporting to personalising campaigns or improving customer service. The result is a clear, prioritised roadmap that highlights both quick wins and longer-term opportunities.

• Implementation Support

  
  

  We don’t stop at strategy. Mont AI Advisory helps businesses select, configure and deploy AI tools, ensuring they integrate smoothly into existing systems. Whether it’s setting up a content generation process or building a bespoke chatbot, we make sure the transition is efficient and well-managed.

• Ongoing Guidance

  
  

  The AI landscape changes fast. We keep our clients updated with the latest developments – such as how new AI agents or browsers could affect SEO and marketing. With regular briefings and strategic advice, you can stay ahead of the curve rather than scrambling to catch up.

Our approach is always tailored and outcome-focused. We start with your business goals and design AI strategies that deliver measurable value, ensuring technology serves your people, not the other way around.

Embracing the Future

AI in marketing is evolving faster than any previous digital shift, but with the right partner and mindset, any company can turn this disruption into advantage. The most successful businesses will be those that stay educated, experiment wisely, and keep people at the heart of their strategy.

Marketing has always been about understanding people. AI gives us unprecedented tools to do that at scale – but it still needs human creativity, ethics and direction to succeed.

If you’re ready to explore how AI can transform your marketing, get in touch with Mont AI Advisory. We’ll help you educate your team, identify high-impact opportunities, and implement AI solutions that make a real difference.

The AI revolution in marketing is already underway – let’s make sure your business leads the way.

– Adam Monty, Founder, Mont AI Advisory